- We want to keep our visual identity bold, recognizable, and consistent. Please use these guidelines to ensure a consistent brand experience across the USITT footprint.
- Readability is key. Keep legibility in mind when adjusting leading and kerning between lines, characters, and words.
- Use colors and styles consistent with the USITT brand.
- Colored fonts should always be legible. Colored fonts should be used only against certain backgrounds or images that provide enough contrast to maintain readability. Shadows, shading, outlines, etc. can be added to improve readability.
- Follow a typical typographic hierarchy (headline, sub-heading, body, etc.)
Fonts
