- Brand Recognition: The logo is a recognizable wordmark that allows audiences to instantly identify USITT.
- Credibility and Trust: A consistent and professional logo presentation fosters trust and credibility with members, partners, and the public.
- Local Connection: Incorporating a local element fosters a strong connection between the conference and the host community, creating a sense of belonging and excitement.
- Memorable Branding: The unique element helps to differentiate the conference from previous years, creating a memorable and distinctive identity for each year.
USITT Conference & Stage Expo Logos
- By including the “Powering Live Entertainment” tagline, the primary logo explicitly states USITT’s purpose. It makes it immediately clear to anyone who sees our logo what the organization stands for and what it aims to achieve.
- The logo is updated annually with a unique element that reflects the host city, showcasing the diverse cultural and artistic landscapes across the United States.
- The secondary logo is important because it ensures brand recognition and consistency when the primary logo cannot be used due to size constraints or other design limitations.
ClearSpace
- The USITT square defines the specific amount of space the logo must have on all sides, no matter where it is used. The clear space ensures the logo has maximum visibility & impact.
Minimum Size
- Please do not scale the primary USITT Conference & Stage Expo logo below these sizes. If smaller scale is needed, use the secondary logo.
- On screen: 225px
- In print: 2.25in
- Please do not scale the secondary USITT Conference & Stage Expo logo below these sizes.
- On screen: 150px
- In print: 1in
Backgrounds
- The USITT Conference & Stage Expo logo works best with these colorways. Please do not use the logo in any other color combination.
Incorrect Usage
Do NOT recreate the logo in any way.
Do NOT use unapproved colorways.
Do NOT use logo on photos with low contrast.
Do NOT distort or alter the logo.