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Colors

Our red is iconic. Red has been a prominent color in theatre productions for centuries, from costumes and set designs to curtains. The use of red in the logo subtly connects USITT to the rich history and tradition of live entertainment.

  • Exciting Energy: Red is often associated with energy, passion, and excitement. It evokes a sense of action and vibrancy, which aligns well with the dynamic and stimulating nature of live entertainment.
  • Boldness: Red also symbolize boldness, confidence, and a strong presence. This reflects USITT’s commitment to excellence and its leadership role in the industry.

Core Palette

  • Lead with Three: Red is the primary color of USITT, pair with white and black.
  • Professional Gray: The neutrality of gray does not compete with other colors. This provide a neutral backdrop to allow other design elements, such as photos or brighter colors, to take center stage.

Curtain Red

Hex: #DB1E37
RGB: 219, 30, 55
CMYK: 8, 100, 84, 1

Spotlight White

Hex: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

BlackBox Black

Hex: ##191717
RGB: 25, 23, 23
CMYK: 72, 67, 65, 79

Professional Gray

Hex: #68696B
RGB: 104, 105, 107
CMYK: 60, 51, 49, 18

Secondary Palette

  • Supporting our core palette: Our secondary palette compliments and supports the core palette in shades.
  • Shades of core palette: Use shades derived from the core colors to use as supporting elements