- Brand Recognition: The logo is a recognizable wordmark that allows audiences to instantly identify USITT.
- Credibility and Trust: A consistent and professional logo presentation fosters trust and credibility with members, partners, and the public.
- Unity and Community: The logo visually unifies USITT’s diverse Membership and programs, representing a shared passion for the future of live entertainment.
USITT Logos
- By including the “Powering Live Entertainment” tagline, the primary logo explicitly states USITT’s purpose. It makes it immediately clear to anyone who sees our logo what the organization stands for and what it aims to achieve.
- The tagline also speaks directly to USITT’s target audience, which includes professionals and enthusiasts working in live entertainment. It conveys a message of support and empowerment, reinforcing USITT’s leading presence in the industry.
- The secondary logo is important because it ensures brand recognition and consistency when the primary logo cannot be used due to size constraints or other design limitations.
ClearSpace
- The USITT square defines the specific amount of space the logo must have on all sides, no matter where it is used. The clear space ensures the logo has maximum visibility & impact.
Backgrounds
- The USITT logo works best with these colorways. Please do not use the logo in any other color combination.
Incorrect Usage
Do NOT recreate the logo in any way.
Do NOT use unapproved colorways.
Do NOT use logo on photos with low contrast.
Do NOT distort or alter the logo.